When you think of a visionary, a lot comes to the forefront of the mind.
I would argue a person comes to mind, and that person is, in fact, Tom Cover.
Cover is the living embodiment of a visionary. With a vision so profound to create a company that specializes in giving artists a career that is lucrative and sparks a comfortable life fueled by artistic expression. This vision stems from a combination of his love for nature as well as the magical elements of fine art.
We were driving in the truck Tom enlists every week to go sell our art to various clients, when I started asking him about his life, and more specifically his journey with Little River Art.
Tom is the founder of our company and in that comes a lot of pressure to keep a sustainable business afloat. To keep our art alive in the spaces of our clients. And to also keep the passion behind our artist’s work as the focal point of the heart of our company.
I was looking out the window when I thought of an initial question stirring about in my mind.
How did he develop the company and where did this notion to create it come from?
Tom kept his eyes on the road, as he pondered the question.
“Well, you know I like to think it was simple. I spent almost thirty years in the furniture industry, and being there for an elongated period of time I learned so much about what the industry needs were. I noticed there was not a huge focus on American traditionalism, juxtaposed with more neutral tones. I decided after that industry had changed too drastically, that I was going to create a space for artists to come and live their passion as well as pave a new direction with fine art.”
With an understanding that Cover took everything he learned from one industry to the next, proved just how wise his instincts were about what the market needed to transform the curation of living spaces.
Cover, a local to East Tennessee, revealed being a native to the area was the muse behind the foundation of the company: a company defined by the work of local artists that uplift the talent of the community he loves so deeply.
Cover began his journey with art at the University of Tennessee where he studied and worked with fellow artists that were prominent in the Knoxville art scene. Cover revealed it was his sister, Linda, who is also an artist, that inspired him to chase after this degree. However, I wanted to know more about the start of Little River. What were the pillar years of establishment like?
I turned to him, as he was steadfast on our route to drop off a commission piece to a client.
What was the initial journey into the venture of Little River like?
“You know it was a small venture. My son, Michael, and I worked out of the garage, making art and framing and I would embark on trips to sell it. I later met Alexander Cherepov. We worked together to create his staple stylistic approach to painting, which is traditionalism. Then I just got more and more talent to join the team of artists, and it really has become the best group of people to work with. So in short, I’d say the early years were defined by work ethic, and an unwavering belief I had in my vision for the company. I was a more prominent creator then too, which certainly has changed now that the business has grown and I have other weekly objectives to keep my team happy.”
The development of Little River Art was the result of a father and son embarking down a new path of exploration. An exploration that would lead Cover to living the actualization of a business he had dreamed of. A business that would represent his community in a way that upholds the unique beauty of East Tennessee. Simply, with the dedication displayed by Cover to this day to support his team remains the lasting relic of the early years. The early years of Little River was a small adventure that turned into a profitable business that stayed true to the initial intentions.
When speaking about the modern day Little River, Tom credited his wife, J. Austin Jennings, with bringing forth the new age of Little River.
Jennings appealed to Cover because her work was a blended fusion of contemporary and traditional art, or rather, transitional art that captured the attention of a variety of new clients, and with Cover being the visionary he is, he welcomed this new era of art produced from the company whole heartedly because it changed our demographics. The introduction of transitional art to Little River Art brought us to new horizons that Cover knew would propel his vision even further.
With all the work that went into building such a business, it was only natural to ask,
“How did Little River Art change you?”
“I think it gave me a fresh career path after completing the one I had done for so many years. I reckon honestly it gave me a sense of humbled pride because it has turned into a family of people who work together to keep the vision I had alive. That gives me the fulfillment I think I always wanted.”
What is so special about the artists you have gathered to be a part of this artistic team of curators?
“The Little River artists are so special because they all have worked with me to learn how to balance creative expression with the trends of art culture. It is about creating pieces that our clients need, but it also allows the artists to exercise artistic liberty in their approach to the process of creating. We are tight knit and all rooting for each other, and that is the most important aspect.”
Cover carried an expression of gratitude when discussing the significance of the artists here at Little River Art. The vision he started with has transformed into something so much grander. Something infused with so much passion from the spirit of a team of creatives that make up our company.
Cover became a successful business owner after years of advancing his knowledge, and I think for him, Little River Art brought him back to his roots that are defined by a love for the principles of art.
It felt necessary to ask him what personally inspired his art.
“I have always been an admirer of nature. There is something so calming about disappearing into the natural world that surrounds us everyday. I have always loved animals and the landscapes they inhabit and I would say that is the inspiration behind my personal pursuit of passion, regarding art.”
As we finished delivering the art piece to our client, we embarked on the journey back to our gallery, when I asked him,
“What have you learned as a business owner?”
“I think I learned you have to remain calm if you run a business. There are many challenges to owning a business and there is a lot of trial and error sometimes. There are times when things are not perfect, and in those moments I remember to stay calm in every situation because I can only focus on the objectives of our business which is to sell fine art. If it's a hard time, I just recall the vision I have for Little River and have faith in my artists and our mission. The rest always tends to fall into place.”
I then thought about our conversation as a whole, and with this understanding of Cover’s journey as a founder of something that unifies a group of people, I wondered,
what is the future of Little River Art that he plans on sparking?
Cover looked both excited and serious.
“I just want Little River to continue. Continue to expand. Continue to elevate our artists. Continue to be a representation of locally sourced art that is created by the hands of artists who inspire me to keep treading along with the vision I had all those years ago. I have a vision now to continue providing clients with art that is relevant, fresh, and special.”
A visionary of excellence takes an idea and transfigures it into an actuality. Someone who can take everything they have learned about a product and make a splash in the market. Make a change in the industry itself and Cover is the relic of hard work and what it can bring to life.
Tom Cover is a visionary, a father, and a leader. One that has no plans on slowing down, but rather, expanding even further to make Little River Art something that will live on for years to come and with his unwavering drive, it is safe to say Cover and his business are not going anywhere.
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