Picture this. The sounds of shop machinery are drowning out the environment around you and there is an artist hard at work framing and stretching canvases. On his work days he is a tangible member of a business. On his off days he defines the mastery of fine traditional painting.
This is the life of Alexsander Cherepov, one of Little River Art’s most popular working artists.
He comes in every morning and opens the garage doors of our shop and blasts classical instrumentals as he loses himself in the work to be done around him. One chill November morning, I approached him as he got his station ready for a busy day.
The objective: clear and concise. I wanted to understand the work behind the man people travel sometimes hours to get a custom commission piece from. I wanted to understand him.
To even begin the exploration, it was clear to construct an idea that his foundation begins as a Russian American. He embarked on the journey to the States in 1998. During the 90’s, Russia was plagued by macroeconomic shock waves that tanked the job market and caused an unemployment rate of 10.8% by 1998. Cherepov, when asked about these times in Russia, stated firmly, “Leaving was essential. It was for work. I needed work, as did a couple other Russian friends of mine who came with me and my wife. We needed an income.”
Cherepov left Russia promptly to join a company here in America that was going to be working in animation, which attracted the dreams of Cherepov, a talented illustrator. An identity he noted as his “main love in the world of art.”
Though the company was bought out by Mattel and then quickly dissolved. Leaving Cherepov uprooted and stranded in an intense economic environment that he was just getting adjusted to.
He had two options: fail at the relocation of his destiny or keep his fortitude to fight for the life he wanted.
Cherepov, who was busy stretching a canvas, turned to me.
“Even though it was a challenging time, I was overwhelmed with my excitement. I was so enthralled to be in a new environment. The States felt like a new beginning and I wasn’t going to give up because one opportunity was lost.”
Cherepov then began working on houses. Where he found his niche expertise in painting. He would paint anything for people. While he was working on one house, a familiar name came to the same location and by chance, Cherepov would find himself in the presence of someone who shifted his life forever: Little River Art founder, Tom Cover.
Cover quickly spotted the talent in Cherepov.
“Tom saw this ceiling painting I did of clouds, and was taken aback by it. Shortly after, I was offered a role to come paint with his small start-up, which was Little River.”
One moment of exposure introduced Cherepov to the beginning he thought was going to initiate with that company before Mattel. Though now, he was going to have his name on it.
Alexsander joined Tom and his son, Michael at Little River. Cherepov opened up about those early years.
“It was a small unit. Those days were very fast-paced. Tom and I would paint, and then we would all three help frame and get them ready for sale. I was painting every day then. It was a special time, looking back, because now we have turned into a company that has a larger scope of clients and that means we did something right all those years ago. The success of Little River was established by the strict work ethic we had.”
This work ethic has never slowed down in Cherepov, if anything, it has ignited even more so nowadays. A force of mental strength and a physical pursuit that requires years of dedication.
Now, picture this: You’re working harder than you ever have. You have to churn out multiple paintings a week. You have deadlines.
How do you keep up? What inspires you to continue working?
Well, Cherepov laughed at the question when brought forth.
“There is no inspiration behind my work, other than it is work. I don’t have any elaborate process. I just paint what clients want. The technique was partly crafted by me, but it was guided by Tom. He essentially would travel to all of them and come back with ideas of what they needed, and I would simply execute.”
It was daring for an artist to say there is no muse behind creating. There is just simply creation. This mentality is clear within Cherepov, but most people would be in disbelief, especially if they viewed his paintings. The figures representing people in his paintings all have the same stylistic choices. The colors are traditional, as well as the depictions. However, this mindset within Cherepov comes from the fact that he creates 200 paintings a year, on average. It is comparable to other successful artists. Sometimes they perform their craft so many times that it becomes second nature. It doesn’t feel like something that requires innate inspiration, but rather, an idea that could be sourced from anywhere. Making Cherepov a commodity in the art world because he can make a sometimes complicated process and transform that into a fast paced one that fulfills many people. The business, the client, and the artist.
Finally, picture this: You paint 200 paintings a year. You are essentially a machine turning out beautiful art. Where did you find this identity if you have no personal inspirations behind each piece?
For Cherepov, it seemed obvious: illustration.
After all, he came to the States to work in animation as an illustrator.
“My main love is illustrating. I am a drawer. I love figure drawings. I would say my love for it is where I discovered myself to be an artist. I would love to one day return to that work, in some way.”
Alexsander Cherepov. An artist that took many blows before he found his niche. He could have given up the chase for a new life in a new place if he succumbed to temporary defeat. However, this is where his pride in his Russian background comes full-swing. He found where he excelled, which still was aligned with his main love of artistry, and succeeded because of nothing but opportunity and work ethic.
Alexsander Cherepov: a mastery of artistry.